Account
Categories
Shobha
Shobha
The best way to predict the future is to invent it

What is the significance of A/B testing in optimizing data-driven decisions?

Significance of A/B Testing in Optimizing Data-Driven Decisions:

A/B testing compares two versions of a process to determine which one performs better. It helps businesses optimize strategies by validating assumptions with real user feedback.For example,Testing two landing page designs to see which gets more conversions.